The World’s First Scratch and Sniff Interactive Story Map

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What’s April 1st without a little map trickery?

Last year, Google had cartophiles hunting for lost treasure.  This year, Google Maps is inviting users of  iPhone or Android devices to become a Pokémon Master.

Scratch and Sniff Interactive Story Map

Also making its debut on April 1, Esri has finally figured out a way to incorporate the sense of smell into its cartography:

Navigate through a list of scents to explore amazing smells from around the world! Built on Esri’s ArcGIS Online technology, Datastory created The World’s First Scratch and Sniff Story Map.


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With Datastory ScentMaps, not only can you see your data with better insight, you can smell it.

  • Deciding between two possible office locations? Smell the difference.
  • Wondering which county you should build your next farm factory? Smell the difference.
  • What location offers the best nearby restaurant scene? Smell the difference.


Embed the Scratch and Sniff Interactive Story Map

This map can be embedded into your web site with the following code:

<iframe src=”http://datastory.maps.arcgis.com/apps/MapTour/?appid=54180f557ff54e41932a240a113ffbc7” height=”800″ width=”100%” frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no”></iframe>

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