social media

Twitter map showing one million geolocated tweets.

GIS in Social Science: Mapping Social Capital Strength to Measure Organizational Efficacy

Turn unmeasurable goals into quantifiable indicators by mapping social capital strength of service oriented nonprofits, NGOs, or government agencies. Whether the need is to prove organizational efficacy, evaluate organizational reach, or demonstrate resource connectivity, social network mapping with GIS tools can bring the often fuzzy field of social science measurement to a new level of clarity by using social capital as a metric.