geomarketing

GIS Industry

GIS and Internet Marketing: Where Virtual and Physical Location Meet

August 8, 2017By Troy LambertGIS Industry

Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.

Vendors like GISinc use GIST.

GIS and Advertising

June 30, 2017By Mark AltaweelGIS Industry

Advertisers are becoming more sophisticated with the use of GIS as a way to better target their audiences.

GIS and Entrepreneurs

February 19, 2017By Mark AltaweelGIS Industry

Entrepreneurship success is often driven by important spatial patterns, particularly in relation to labor concentration, knowledge, and investment opportunities. GIS can reveal spatial approaches to making decisions on where to invest.

Map showing US per capita income distribution by county, 2009-2013. Data: American Community Survey Estimates. Map: Jajhill.

4 Ways Retailers Use GIS and Geographic Data for Holiday Marketing

December 19, 2016By Troy LambertGIS Industry

How can retailers use mapping, or location to make their operations more efficient?

Mapping out demographic and socioeconomic data can help target marketing. Map Source: MapEd

Mapping Market Reach

October 5, 2016By Troy LambertGIS Industry

Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.

Using GIS to show the chronological sequence of customer flow during the course of one week. Figure: Hirsch et. al., 2016.

GIS and Small Business Planning

July 11, 2016By Mark AltaweelGIS Industry

The use of GIS, through such spatial analyses as kernel density estimation or Monte Carlo simulation, is a growing strategy among small businesses looking to succeed.

Walgreen's Flu Index Map

WalMap: The App By Walgreens That Maps Out Community Trends in Real Time

November 24, 2015By Zachary RomanoGIS Learning

Walgreens uses GIS extensively, but predominantly in site selection, competitor analysis, and mapping demographics.

Aerial flooring for the Bellway Homes’ Equinox development in Poplar.

Aerial Floor Maps as a Sales Tool

February 29, 2012By Caitlin DempseyMaps and Cartography

Here’s an interesting and probably effective use of aerial imagery to sell a product. The floor of the marketing suite of Bellway Homes’ Equinox development in London, England has been covered in aerial imagery from British firm Bluesky to help sell apartments. In addition to being a stunning visual display, […]

Geomarketing for the Retail Industry

May 6, 2011By GIS ContributorGIS Learning

This guest submission by Michael Fabing from the company Mapfusion, a web-software company specialized in GIS mapping and geomarketing. Geomarketing and Geocoding Given steady advances in location reporting engines, several years ago two additional problems (ungeocoded data and inaccurately geocoded data) were surmounted enabling large retail organizations to not only to track […]

Forecasting Fire: Earth Observation and GIS

New techniques in GIS, remote sensing, and machine learning are incorporating land-based data along with temperature, precipitation and other weather factors in developing more accurate fire prediction models.

Ocean and Land Observation Data From Sentinel-3B

The main mission of the recently launched Sentinel-3B is to provide quality ocean and land monitoring. As part of the Copernicus program, GIS data and imagery will be made freely available.

Elements of a Map

Maps are the primary tools by which spatial relationships are visualized. Maps therefore become important documents. There are several key elements that should be included each time a map is created in order to aid the viewer in understanding the communications of that map and to document the source of […]

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