Geotargeting by Advertisers and Government Agencies
Geotargeting by advertisers, which is the practice of sending advertisement based on location, has gained increased importance for companies marketing their product in recent years.
Geotargeting by advertisers, which is the practice of sending advertisement based on location, has gained increased importance for companies marketing their product in recent years.
Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.
Advertisers are becoming more sophisticated with the use of GIS as a way to better target their audiences.
Entrepreneurship success is often driven by important spatial patterns, particularly in relation to labor concentration, knowledge, and investment opportunities. GIS can reveal spatial approaches to making decisions on where to invest.
How can retailers use mapping, or location to make their operations more efficient?
Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.
The use of GIS, through such spatial analyses as kernel density estimation or Monte Carlo simulation, is a growing strategy among small businesses looking to succeed.
Walgreens uses GIS extensively, but predominantly in site selection, competitor analysis, and mapping demographics.
Here’s an interesting and probably effective use of aerial imagery to sell a product. The floor of the marketing suite of Bellway Homes’ Equinox development … Read more
This guest submission by Michael Fabing from the company Mapfusion, a web-software company specialized in GIS mapping and geomarketing. Geomarketing and Geocoding Given steady advances in location … Read more