Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.
Here’s an interesting and probably effective use of aerial imagery to sell a product. The floor of the marketing suite of Bellway Homes’ Equinox development in London, England has been covered in aerial imagery from British firm Bluesky to help sell apartments. In addition to being a stunning visual display, […]
This guest submission by Michael Fabing from the company Mapfusion, a web-software company specialized in GIS mapping and geomarketing. Geomarketing and Geocoding Given steady advances in location reporting engines, several years ago two additional problems (ungeocoded data and inaccurately geocoded data) were surmounted enabling large retail organizations to not only to track […]