Geotargeting by advertisers, which is the practice of sending advertisement based on location, has gained increased importance for companies marketing their product in recent years.
geomarketing
GIS Industry
GIS and Internet Marketing: Where Virtual and Physical Location Meet
Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.
GIS Industry
GIS and Advertising
Advertisers are becoming more sophisticated with the use of GIS as a way to better target their audiences.
GIS Industry
GIS and Entrepreneurs
Entrepreneurship success is often driven by important spatial patterns, particularly in relation to labor concentration, knowledge, and investment opportunities. GIS can reveal spatial approaches to making decisions on where to invest.
GIS Industry
4 Ways Retailers Use GIS and Geographic Data for Holiday Marketing
How can retailers use mapping, or location to make their operations more efficient?
GIS Industry
Mapping Market Reach
Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.
GIS Industry
GIS and Small Business Planning
The use of GIS, through such spatial analyses as kernel density estimation or Monte Carlo simulation, is a growing strategy among small businesses looking to succeed.
GIS Learning
WalMap: The App By Walgreens That Maps Out Community Trends in Real Time
Walgreens uses GIS extensively, but predominantly in site selection, competitor analysis, and mapping demographics.
Maps and Cartography
Aerial Floor Maps as a Sales Tool
Here’s an interesting and probably effective use of aerial imagery to sell a product. The floor of the marketing suite of Bellway Homes’ Equinox development in London, England has been covered in aerial imagery from British firm Bluesky to help sell apartments. In addition to being a stunning visual display, […]
GIS Learning
Geomarketing for the Retail Industry
This guest submission by Michael Fabing from the company Mapfusion, a web-software company specialized in GIS mapping and geomarketing. Geomarketing and Geocoding Given steady advances in location reporting engines, several years ago two additional problems (ungeocoded data and inaccurately geocoded data) were surmounted enabling large retail organizations to not only to track […]