geofencing


GIS Learning

Opinion piece: How Micro-Location, Geofencing and Indoor Location Are Driving The Retail Revolution

Indoor Location has become the holy grail of location based-marketing, bringing consumers from their home to the closest shopping mall or retailer, greeting them with a message as they enter the mall or the store, helping them navigate indoors, send product information and special promotions as they get closer, and […]

GIS Learning

Geofencing

Geofencing

With all the location-based social media applications out there, it’s only logical that, in addition to being able to restrict access based on ones social groups (or circles), that geographic boundaries also be used as a restrictive parameter.  That capability is called a geofence, a virtual way to set the […]