Below is an interesting press release from the Ordnance Survey (Great Britain). Accompanying this effort to provide free maps to all of the students is an educational site called Mapzone. Mapzone has some great content including introductory text on GIS, geography games, trivia, and more.
Ordnance Survey’s offer of a free map for every year 7 pupil in Great Britain has seen increased take-up this year, challenging fears of a decline in the popularity of geography as a school subject.
More than 9 out of 10 local authority schools will receive free maps, up 2% from last year, with nearly 700,000 children benefiting. It means that 4.4 million maps will have been distributed since the initiative began in 2002.