On November 19, 1999 thousands of businesses, governments and schools participated in GIS Day. Coming on the tail end of Geography Awareness Week (November 14-20), GIS Day was the first of its kind. Hosted by current users of GIS (Geographic Information Systems) technology, this event was a unique, worldwide effort to bring knowledge and encourage interest in this growing field to millions. Activities portraying the applicability of GIS technology were showcased in the form of demonstrations, map galleries and even through online interaction. The event is being sponsored by the National Geographic Society, the Association of American Geographers, the University Consortium for Geographic Information Science, and ESRI, one of the leaders in GIS software.