Troy Lambert

Troy Lambert is an author and editor who began using GIS for historical research at a museum He prides himself on thinking of new ways GIS can be used to tackle issues or approach them in a different way. He lives and works in Boise, Idaho with his fiance, 13 year old son, and two very bright dogs.

GIS and Internet Marketing: Where Virtual and Physical Location Meet

Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part…

2 years ago

Location and the Oculus Pilot Program for Libraries

On June 7th, Oculus Education announced a pilot program in California, placing units in 90 libraries around the state.

2 years ago

Evolution of Mobile Mapping

High-definition mobile mapping is no longer out of reach for small businesses and individuals who want to take advantage of…

2 years ago

Data Driven: GIS Guiding the Future

Mapping has always been data driven, and the more data we gather, the more important practical visualization of that data…

2 years ago
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4 Ways Retailers Use GIS and Geographic Data for Holiday Marketing

How can retailers use mapping, or location to make their operations more efficient?

3 years ago

Mapping Market Reach

Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.

3 years ago

Using GIS to Analyze the Spatial Benefits of Lottery Funding

Troy Lambert takes a look at mapping highlights how the equal distribution of lottery funds in California is actually transferring…

3 years ago

Using Maps to Share Information in a Visual and Engaging Way

What does a more global economic strategy mean in the world of GIS? It all relates back to one simple…

3 years ago

Using GIS During Fire Season

Every year, GIS users get better at assembling data and creating meaningful maps that help decision makers predict fires, set…

3 years ago

Mapping Equality: Locating Racial Bias

Troy Lambert takes a critical look at Bloomberg's recent map analysis of Amazon's delivery areas and racial bias.

3 years ago