Troy Lambert

Troy Lambert is an author and editor who began using GIS for historical research at a museum He prides himself on thinking of new ways GIS can be used to tackle issues or approach them in a different way. He lives and works in Boise, Idaho with his fiance, 13 year old son, and two very bright dogs.

GIS and Internet Marketing: Where Virtual and Physical Location Meet

Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part…

August 8, 2017

Location and the Oculus Pilot Program for Libraries

On June 7th, Oculus Education announced a pilot program in California, placing units in 90 libraries around the state.

June 8, 2017

Evolution of Mobile Mapping

High-definition mobile mapping is no longer out of reach for small businesses and individuals who want to take advantage of…

May 30, 2017

Data Driven: GIS Guiding the Future

Mapping has always been data driven, and the more data we gather, the more important practical visualization of that data…

March 20, 2017
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4 Ways Retailers Use GIS and Geographic Data for Holiday Marketing

How can retailers use mapping, or location to make their operations more efficient?

December 19, 2016

Mapping Market Reach

Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.

December 19, 2016

Using GIS to Analyze the Spatial Benefits of Lottery Funding

Troy Lambert takes a look at mapping highlights how the equal distribution of lottery funds in California is actually transferring…

December 19, 2016

Using Maps to Share Information in a Visual and Engaging Way

What does a more global economic strategy mean in the world of GIS? It all relates back to one simple…

December 19, 2016

Using GIS During Fire Season

Every year, GIS users get better at assembling data and creating meaningful maps that help decision makers predict fires, set…

December 19, 2016

Mapping Equality: Locating Racial Bias

Troy Lambert takes a critical look at Bloomberg's recent map analysis of Amazon's delivery areas and racial bias.

December 19, 2016