Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.
Troy Lambert
GIS Industry
Location and the Oculus Pilot Program for Libraries
On June 7th, Oculus Education announced a pilot program in California, placing units in 90 libraries around the state.
GIS Software
Evolution of Mobile Mapping
High-definition mobile mapping is no longer out of reach for small businesses and individuals who want to take advantage of it.
GIS Learning
Data Driven: GIS Guiding the Future
Mapping has always been data driven, and the more data we gather, the more important practical visualization of that data becomes.
GIS Industry
4 Ways Retailers Use GIS and Geographic Data for Holiday Marketing
How can retailers use mapping, or location to make their operations more efficient?
GIS Industry
Mapping Market Reach
Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.
Spatial Analysis
Using GIS to Analyze the Spatial Benefits of Lottery Funding
Troy Lambert takes a look at mapping highlights how the equal distribution of lottery funds in California is actually transferring wealth from the poorest neighborhoods to the most affluent ones. Is GIS the answer in creating a more equitable distribution to the state’s schools?
Maps and Cartography
Using Maps to Share Information in a Visual and Engaging Way
What does a more global economic strategy mean in the world of GIS? It all relates back to one simple thing: maps can be used to share information in a visual and engaging way.
GIS Industry
Using GIS During Fire Season
Every year, GIS users get better at assembling data and creating meaningful maps that help decision makers predict fires, set fire risk levels, and deploy assets in the most efficient manner possible.
Spatial Analysis
Mapping Equality: Locating Racial Bias
Troy Lambert takes a critical look at Bloomberg’s recent map analysis of Amazon’s delivery areas and racial bias.
GIS Data
GIS and Artificial Intelligence Used to Build Facebook’s World Population Map
Facebook has used a combination of existing GIS data, high resolution imagery, and artificial intelligence to develop a detailed population map of the world.
GIS Industry
Where Have You Been? Using GIS to Analyze Residential History and Health Care
Troy Lambert takes a look at how the power of GIS can be leveraged to greatly influence healthcare as we know it.