Troy Lambert 
Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.
On June 7th, Oculus Education announced a pilot program in California, placing units in 90 libraries around the state.
High-definition mobile mapping is no longer out of reach for small businesses and individuals who want to take advantage of it.
Mapping has always been data driven, and the more data we gather, the more important practical visualization of that data becomes.
How can retailers use mapping, or location to make their operations more efficient?
Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.
Troy Lambert takes a look at mapping highlights how the equal distribution of lottery funds in California is actually transferring wealth from the poorest neighborhoods to the most affluent ones. Is GIS the answer in creating a more equitable distribution to the state’s schools?
What does a more global economic strategy mean in the world of GIS? It all relates back to one simple thing: maps can be used to share information in a visual and engaging way.
Every year, GIS users get better at assembling data and creating meaningful maps that help decision makers predict fires, set fire risk levels, and deploy assets in the most efficient manner possible.
Troy Lambert takes a critical look at Bloomberg’s recent map analysis of Amazon’s delivery areas and racial bias.
Facebook has used a combination of existing GIS data, high resolution imagery, and artificial intelligence to develop a detailed population map of the world.
Troy Lambert takes a look at how the power of GIS can be leveraged to greatly influence healthcare as we know it.