Troy Lambert is an author and editor who began using GIS for historical research at a museum He prides himself on thinking of new ways GIS can be used to tackle issues or approach them in a different way. He lives and works in Boise, Idaho with his fiance, 13 year old son, and two very bright dogs.
Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.
Troy Lambert takes a look at mapping highlights how the equal distribution of lottery funds in California is actually transferring wealth from the poorest neighborhoods to the most affluent ones. Is GIS the answer in creating a more equitable distribution to the state’s schools?