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Troy Lambert

Troy Lambert is an author and editor who began using GIS for historical research at a museum He prides himself on thinking of new ways GIS can be used to tackle issues or approach them in a different way. He lives and works in Boise, Idaho with his fiance, 13 year old son, and two very bright dogs.

GIS and Internet Marketing: Where Virtual and Physical Location Meet

August 8, 2017 by Troy Lambert

Personalization is the next phase in marketing, and making the user experience unique to customers depends in a large part on where they live, making location and GIS play more of a role than ever before.

Categories GIS Industry Tags geomarketing, location analysis, retail and GIS

Location and the Oculus Pilot Program for Libraries

June 8, 2017 by Troy Lambert

On June 7th, Oculus Education announced a pilot program in California, placing units in 90 libraries around the state.

Categories GIS Industry Tags k-12 education, libary technology, occulus, virtual reality

Evolution of Mobile Mapping

May 30, 2017May 23, 2017 by Troy Lambert

High-definition mobile mapping is no longer out of reach for small businesses and individuals who want to take advantage of it.

Categories GIS Software Tags field GIS, mobile gis, mobile mapping

Data Driven: GIS Guiding the Future

March 20, 2017 by Troy Lambert

Mapping has always been data driven, and the more data we gather, the more important practical visualization of that data becomes.

Categories GIS Learning Tags big data, mapping, spatial visualization
Map showing US per capita income distribution by county, 2009-2013. Data: American Community Survey Estimates. Map: Jajhill.

4 Ways Retailers Use GIS and Geographic Data for Holiday Marketing

December 19, 2016 by Troy Lambert

How can retailers use mapping, or location to make their operations more efficient?

Categories GIS Industry Tags geomarketing, retail and GIS
Mapping out demographic and socioeconomic data can help target marketing. Map Source: MapEd

Mapping Market Reach

December 19, 2016October 5, 2016 by Troy Lambert

Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.

Categories GIS Industry Tags geomarketing, target mapping
Map courtesy edbuild.org

Using GIS to Analyze the Spatial Benefits of Lottery Funding

December 19, 2016August 19, 2016 by Troy Lambert

Troy Lambert takes a look at mapping highlights how the equal distribution of lottery funds in California is actually transferring wealth from the poorest neighborhoods to the most affluent ones. Is GIS the answer in creating a more equitable distribution to the state’s schools?

Categories Spatial Analysis Tags educational funding, lottery
High Speed Rail Map. Image Courtesy Wikimedia

Using Maps to Share Information in a Visual and Engaging Way

December 19, 2016July 26, 2016 by Troy Lambert

What does a more global economic strategy mean in the world of GIS? It all relates back to one simple thing: maps can be used to share information in a visual and engaging way.

Categories Maps and Cartography Tags information design, visualization
Fire Globe is part of NIFC’s GIS, Fire Enterprise Geospatial Portal (Fire EGP), which also operates on the Esri platform.

Using GIS During Fire Season

December 19, 2016June 20, 2016 by Troy Lambert

Every year, GIS users get better at assembling data and creating meaningful maps that help decision makers predict fires, set fire risk levels, and deploy assets in the most efficient manner possible.

Categories GIS Industry Tags fire and GIS, fire management
Map comparing delivery area against demographics in Boston. Map Credit: Bloomberg 2016

Mapping Equality: Locating Racial Bias

December 19, 2016April 27, 2016 by Troy Lambert

Troy Lambert takes a critical look at Bloomberg’s recent map analysis of Amazon’s delivery areas and racial bias.

Categories Spatial Analysis Tags Amazon delivery, demographics, racial bias
Dense settlements (left) can take advantage of short-range wireless hotspots. Sparse settlements (right) require long-range cellular technology. Images: Digitalglobe.

GIS and Artificial Intelligence Used to Build Facebook’s World Population Map

December 19, 2016March 1, 2016 by Troy Lambert

Facebook has used a combination of existing GIS data, high resolution imagery, and artificial intelligence to develop a detailed population map of the world.

Categories GIS Data Tags artificial intelligence, population map, world map
Heart Disease Map, Credit: CDC GIS

Where Have You Been? Using GIS to Analyze Residential History and Health Care

December 18, 2016December 16, 2015 by Troy Lambert

Troy Lambert takes a look at how the power of GIS can be leveraged to greatly influence healthcare as we know it.

Categories GIS Industry Tags Health and GIS, health risk mapping, public health

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