The power of GIS is in its ability to be both simple and complex – showing difficult ideas and layers of data with a single software package makes it easily transferable to vulnerable populations and their governing forces. That power is changing the way vulnerable populations relate with their natural world and resources to keep ahead of imminent climate changes.
GIS is being used in creative ways – including covert spy tracking of illegal logging deep in the Amazon – to help put and keep trees back on South America’s map. The simplification of tools and availability of web systems has empowered technicians, NGOs, and governments alike to address corruption and illegal logging with transparent map-based monitoring.
Turn unmeasurable goals into quantifiable indicators by mapping social capital strength of service oriented nonprofits, NGOs, or government agencies. Whether the need is to prove organizational efficacy, evaluate organizational reach, or demonstrate resource connectivity, social network mapping with GIS tools can bring the often fuzzy field of social science measurement to a new level of clarity by using social capital as a metric.
Devon Reese describes five ways to integrate GIS data into non-profit fundrasing to increase success rates. Using GIS to make maps can improve your prospect pool, help you identify the best partnerships, improve how you relay your community needs and your organizational accomplishments, and take your evaluation to the next level.