Apple Prepping for Crowd-Sourced Traffic App

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A side note that emerged from the iPhone tracking controversy was a statement on the Q&A on Location Data that served as the response by Apple (seen via Pocket-lint).

Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.

Beyond that single sentence, no further official information is available although there has been a slew of speculation about what Apple’s mapping and navigation strategies are, in part based on certain job listings by Apple calling out mapping and navigation experience.

What’s of interest to me is the contradiction.  If Apple isn’t collecting the actual location of data from its iPhone users then how can it be collecting accurate traffic information from those same iPhones?


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