Here’s an interesting and probably effective use of aerial imagery to sell a product. The floor of the marketing suite of Bellway Homes’ Equinox development in London, England has been covered in aerial imagery from British firm Bluesky to help sell apartments. In addition to being a stunning visual display, the aerial as flooring shows the location of the housing development in relationship to local facilities, points of interests such as the old Millennium Dome, now the O2 Arena, and Canary Wharf, as well as the River Thames.
The aerial flooring was created using Floorink, a hard wearing, 4m wide vinyl cushion floor. Floorink is developed by Forbo, in partnership with Printed Space. “Floorink allows people to get creative with their floor space, rather than having to choose from a standard range or set pattern. The high quality of the print allows clients to have very intricate designs and detailed photographs reproduced to fill their floor area,” commented Michelle Holt, Director of Printed Space. “For this particular installation, the aerial photography gives the prospective buyer a large scale visual guide to the area they would be moving to – you can clearly see bus stops, parks, where traffic builds up etc. I think it is such an invaluable tool for this marketing suite, and it really makes them stand out from their competitors.”
The Bluesky image was reproduced from an original aerial survey of London flown in 2010, captured at a height of 3,400 metres with a large format DCX digital survey camera. The resulting images were processed into a map accurate digital data set covering 1,539 square kilometres of Greater London at 25cm resolution.
Printed Space has done other floor mapping projects using Floorink. M Shed, a museum dedicated to the history of Bristol, covered the ground floor of its space with annotated aerial imagery. Even if you can’t visit Bristol, you can get a feel for what the space is like thanks to photographer’s Oliver Edward’s blog where a 360 degree virtual tour of the ground floor of M Shed is available for viewing.